- Honed strategic planning ability. In-depth knowledge of marketing/advertising process, consumer insights, all aspects of mass media communications, direct marketing and promotions. - Extensive management experience with continuously increasing responsibilities. - Effective management and supervisory skills. Managed and trained teams of up to 14 people. - Effective communication skills at all corporate levels and with professionals of diverse backgrounds: creative, administrative and vendors. - Proven ability to plan and execute integrated communications programs in synergy with general market advertising strategy working in conjunction with multicultural partner agencies: Anglo, African-American and Asian. - Managed multimillion-dollar advertising budgets achieving increased profitability. - Insightful knowledge of product and service categories including financial, telecommunications, packaged goods, beverage, fast food and social marketing. - Excellent creative d