I help organizations and individuals communicate well in today’s evolving media environment.In the U.S. in 2002, there were 15 journalists for every one public relations practitioner. Today, there are more than three PR professionals for every two working journalists. Because there is a dwindling pool of reporters and editors around to influence, many public relations tactics have outlived their usefulness. Limiting PR programs to pitching journalists simply does not work anymore.Organizations today have two options: be more newsworthy or self-publish content in a way that reaches stakeholders directly.I specialize in both areas, earning media and owning media. My clients routinely make the headlines and leading news outlets have published my ghostwriting. Influential companies have used my advice. PRWeek and Mediabistro have profiled my ideas.My career has spanned 12 years, first in various editorial roles at an independent newspaper and then at several great communications agen