Responsible for planning, development and implementation of all of an organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversee development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of an organization. Successful in directing, implementing and overseeing an organization's marketing policies, objectives, and initiatives. Integral to my achievements has been the utilization of market research to develop marketing plans for specific products, services, or business lines. I consistently monitor consumer trends and changes to the marketplace and industry and adjust the marketing plan