I help ambitious growing businesses to make their marketing pay. I am an independent marketing consultant with and in-depth understanding of the evolving digital ecosystem and am a strong advocate of leveraging data and consumer insights to define the strategy. I carry with me a rich experience of evangelizing and shaping, both strategy & communication addressing challenges for businesses across media, digital and industry thought leadership. Reach out on manisha@xpertcmo.com Specialties Traditional marketing (ATL,BTL, Media Planning, Research, Brand Planning) , Digital Marketing, E-commerce specialist, digital strategy, digital media planning (search, display, email, social, mobile, advertorial), Web analytics etc. Marketing innovation & excellence | ATL Campaigns | Brand Salience | Strategic alliances | Marketing budgets | GTM & ROI of campaigns | Agency Management | Audience insights | Competitive intelligence | Digital Marketing | Drive digital shift | Media planning & buying | Web Analytics | Content creation & amplification. For detailed profile - https://in.linkedin.com/in/manisharana