After my graduation, I have started working for one of leading Information Technology Firm AZRI Solutions Pvt Ltd in Hyderabad (India) which handles Coca-Cola, HCL, ISB and other market leaders in their respective Industry, primarily as a marketing executive. I was offered an opportunity to work as an Application Research Analyst for a collaborative CSR project of Vodafone Foundation India and NASSCOM Foundation India named “Social App Hub” as application being the primary product, I was responsible for guiding the product through its various stages in the lifecycle understanding how the product is being received by the consumers along with the experience that the consumers get from the product. This was successfully achieved through specification of the products navigation or direction at each stage, information organization, and formulating interaction design while working with a cross-functional team. The project helped me build well-designed examples of responsive grid-based layouts and portfolio that demonstrates systematic and creative design thinking as well as a deep understanding of UI/UX best practices.