Do you want to launch a new product/service, or want to improve your sales/marketing? Summary Areas of expertise Education Selected clients & employers (excluding start-ups) Some samples of my work: • Developed new tiered loyalty program for a major book club, for an $8M annual EBIT. Used market research and analysis of behavior against past promotions to define customer segments. Identified and sourced new rewards, and their costs. Defined loyalty program identity, structure, and value proposition. Focused program on segments that can be profitably influenced. Created test & learn matrix to improve promotions. • Established new corporate identity for an insurance company – and implemented t