Develop effective marketing strategies aimed at addressing "go to market" requirements, addressing the launch requirements through understanding the industry, competitive landscape, and marketing mix for the plan.
What is the marketing problem that must be solved? What resources are required? How can you form the strategies necessary to solve the problem? What is the most efficient process to execute the plan?
Doctoral candidate with over a decade of experience in the marketing industry as a professional, and adjunct university professor teaching marketing management, and strategic planning. With a background of Fortune 500, mid-tier firms, and governmental agencies as prior clients. Specific sector experience: entertainment - film, tv, music, and comedy; technology - software; finance - banking, and insurance; real estate - residential, and commercial. Medical - hospitals. Hospitality - hotels. Retail - restaurant, fashion, and professional services.
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