Innovative and creative marketing and brand management executive with proven leadership skills and a strong blend of expertise in classical marketing and new channels (electronic commerce, internet/extranet marketing, global business integration). Demonstrated ability to create competitive value, identify opportunities, establish and maintain market share, and devise and implement solutions to a wide range of marketing and business development challenges. Able to drive change, achieve objectives, and effectively manage projects in a variety of corporate environments. Created inventive advertising and branding campaigns, designed and produced dynamic client presentations, and coordinated successful direct mail and online marketing initiatives. Experienced in working with media at all levels, coordinating with ad/PR agencies, and managing in-house creative and communications departments. Strong background in developing and managing marketing databases, designing and implementing lead g