Shifting my talents as an editorial designer into the realm of marketing and promotion is a natural extension. Both are fundamentally about creating visually arresting narratives and in the age of “content marketing” and “brand storytelling”, there is sometimes little distinction. Do you need to reach a target audience with a handout or direct mail piece? Carling Design, perhaps in collaboration with our talented writing partners, can craft concept-driven strategies that amplify the perceived value of your organization and create awareness and demand for your products or services. SERVICES: • brochures/viewbooks • direct mail • catalogs • fundraising and development marketing • recruitment marketing • branding/corporate identity packages • advertising