I have over tens years experience conducting consumer research and strategy based business consulting. This includes market research and academic research. I was trained at the Institute for Social Research at the University of Michigan, where I also earned a Ph.D. in Sociology. I am adept at quantitative and qualitative research methods including multivariate statistical analysis and hierarchical regression as well as one-on-one interviews and focus groups. I have consulted for various Fortune 500 companies looking to identify their consumers, understand consumers’ attitudes and usage of their products and measure the potential a given product or service has to achieve the client’s financial objectives.

Skills & Expertise