Springfield, Illinois, United States

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Marketing Research & Plans

GriffRex personnel led a Fortune 250 Manufacturer of Industrial Automation Controls and Systems in a successful multi million dollar architectural design and implementation and launch of a BI tools (Cognos, Focus, MS) DW program (DB2 on Z series and an Oracle farm in Unix), utilizing Ralph Kimball methodology, to 3500 enterprise users in North and South America, Europe & Asia. The initial program realized over $10M ROI in six months. GriffRex personnel developed marketing and sales plans by partnering and working with Product Marketing VP’s and Regional Sales VP’s of a Fortune 250 Industrial Automation company to ensure that the plans made a positive impacted the company's sales. The GriffRex initial international plan resulted in sales gains of over 400%. GriffRex personnel directed staff in the analysis of product sales and market activity and led the creation of a data warehouse and Cognos environment, which included the use of Point of Sale (POS) information in con

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