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Marketing Research & Plans

$125/hr Starting at $25

I have conducted multi-phase, multi-national marketing communications assessments and brand image assessments for a large computer manufacturer and service provider. Additional projects include assisting to launch national lifestyle magazines and books. I have conducted pricing models in the chemicals industry to understand price elasticity and premium pricing for low VOC products. I conducted a complex conjoint analysis to determine appropriate feature/benefit mix for new software. Developed unique new product development analyses for concept acceptance and direct marketing success exepctations.

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$125/hr Ongoing

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I have conducted multi-phase, multi-national marketing communications assessments and brand image assessments for a large computer manufacturer and service provider. Additional projects include assisting to launch national lifestyle magazines and books. I have conducted pricing models in the chemicals industry to understand price elasticity and premium pricing for low VOC products. I conducted a complex conjoint analysis to determine appropriate feature/benefit mix for new software. Developed unique new product development analyses for concept acceptance and direct marketing success exepctations.

Skills & Expertise

AnalysisChemicals IndustryConsultingDirect MarketingMarketingMarketing CommunicationsProduct DevelopmentPublishingSoftware Design

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