It doesn't matter if someone has "20 years marketing experience!" because everything changed 5-7 years ago. We are now in a Connection Economy that rewards those who play buy its particular rules and punishes those who don't.
The information I have to offer is not theory and is not how I wish things would be, it’s about how effective marketing will be conducted for the foreseeable future. It’s about “putting on the glasses” and once you do, understanding “Free Prizes,” “Pink Porpoises,” “Supermodeling” and the vital importance of continual innovation. Rock on.
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