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Marketing Strategy

"You can't manage what you don't measure," said one of my most-respected academic mentors. I believe that good marketing drives sales and you can't drive a good strategy if you can't communicate it to your stakeholders.

Is your marketing strategy clear, purposeful and aligned with your business goals?

As a marketing professional with over 15 years of broad and specialized B2B marketing experience, I'm equally comfortable in an entrepreneurial environment as I am in an established corporate setting. I've worked for two start-ups (one purchased by Ariba Software in a large deal) as well as with global brands such as IBM Global Services, Fidelity, MasterCard, Dartmouth and Google through various positions I've held. I enjoy the process of developing a marketing strategy based on sound market research, industry and customer knowledge, and instinct.

I'll work with you to define or refine your business or marketing plan, including the right target audience (segmentation), positioning, differentiation (USP), distribution strategy and any other relevant elements.

I don't favor any particular marketing channel, but I'm familiar with all of them. Also familiar with inbound marketing tactics (i.e. content marketing) and advanced demand generation techniques. Let's choose the ones that will best meet your goals and drive sales.

Skills & Expertise

AnalyticsDemand GenerationGlobal MarketingInbound MarketingMarket ResearchMarketingMarketing StrategySalesTarget Marketing

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