Analyzing and interpreting advertising data to help clients improve their advertising campaigns.
Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible
Assessing the impact and suitability of different media types used to target certain markets based on their clients' needs and wants
Developing various options for media plans based on the client's objectives
Analyzing the client's post-campaign results and recommending refinements
Interacting with internal and external partners to evaluate, implement, and maintain a media plan
Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, the Internet, and outdoor posters and digital billboards
Creating or recommending certain media strategies to attract and retain customers, increase the client's brand recognition, and maintain and increase customer satisfaction and loyalty
Working closely with clients to understand their needs, wants, and objectives, and then determining which media channels fit best for specific campaigns.
Education: I have a college degree in business, marketing, advertising, English, operational research.
Skills: Social skills, Marketing knowledge, Entertainment media knowledge, Online media knowledge, Computer skills.