Negotiation is the process of discussing and reaching an agreement between two or more parties with differing interests or goals. It involves effective communication, problem-solving, and strategic decision-making to achieve a mutually beneficial outcome while maintaining positive relationships.
Successful negotiation requires understanding the needs and priorities of all parties, presenting proposals clearly, handling objections, and finding common ground. It can be applied in business deals, contracts, salaries, partnerships, or conflict resolution.
Professional negotiation skills help secure favorable terms, build trust, minimize conflicts, and create long-term, win-win solutions that benefit both individuals and organizations.