SEO is the simple process of ensuring a website can be established in search engines for words and phrases important to what the site is offering. In many cases it is simply quality to manage websites. Search Engine Optimization is the method of improving the visibility of a website on organic search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization operation will have, as part of the improvements, carefully select, important, keywords which the off-page optimization will be planned to make important for search engine algorithms. Search engine optimization is classified into two basic areas: On-page, and off-page optimization. Off-page optimization is mainly based on backlinks.