- Completed a job simulation involving building a new digital and omnichannel marketing strategy product for lululemon.
- Created an integrated marketing plan and creative brief for lululemon's newest at-home fitness platform, MIRROR, designed raise awareness of the product and core values relevant to lululemon's position within communities.
- Developed a concept for a new digital product or customer experience that lululemon could implement within the technical athletic apparel space.
- Reviewed the profiles of current lululemon global ambassadors and create hypothetical profiles for local ambassadors to further lululemon's new “Power of Three x 2 Growth Strategy”.
- Calculated key marketing metrics based on data from a recent lululemon ambassador campaign and communicated findings from the data to manager.