Highly analytical Marketing Research Professional specializing in new product and new business development. Have utilized technical skills to obtain and analyze research information cost effectively and rapidly.
Proven business building track record with particular strengths in strategic planning for competitive advantage, integrated marketing solutions, breakthrough consumer promotion, distinctive branding and communications, volume leveraging channel marketing and retail customer specific co-marketing programs and systems
Pioneer in developing technical solutions to marketing programs to increase sales, communication and ROI
Primary focus has been in marketing revitalization, acquisition analysis, strategic planning and research for major CPG and medical channel products. Specialist in trade and consumer spending analysis and expense optimization for strategic planning.
New Product research for Novartis (3 years) - medical nutrition products, supplements
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