Search Engine Optimization (SEO)Search Engine Optimization (SEO) is a set of tested processes which increases the visibility and rank of a website in major search engines. It consists of a number of technical, strategic and marketing procedures which enables your site to be easily found by the search engines and in return your website achieves a high ranking in the search results generating a lot of organic traffic.Search Engine Marketing (SEM)SEM is a form of Internet Marketing that uses organic and paid search methodologies to generate traffic in the websites to improve the website's search engine ranking. It combines the technical aspects of SEO (organic and non-paid) with the paid marketing techniques. It is very helpful to gain targeted traffic on a website.Social Media Marketing (SMM)Social Media Marketing (SEM) is a new marketing approach which utilizes the social networking websites as an effective marketing platform. We are living in an era of high end technology and as a soci