TextMyFood — Cambridge, MA (5 employees) 2009-2010 Architect / CTO Responsible for end-to-end product design and technical architecture, and key contributor in business development and market analysis. Consultant / Architect Responsible for architecture and development for flexible health-care payment processing system using a model-driven design. Transitioned legacy C++ applications and Java applications to SOA / Web Services enabling a new level of real-time customization. Conducted client requirements identification sessions, collaborated with technical team on development and deployment issues, and assisted sales representatives with system demonstration and value proposition presentations. Designed and authored web strategy documents and white papers. Demonstrated ability to communicate complex technical strategies to both technical and non-technical audiences. Directed 20 team members charged with Web consulting, development, creative design and delivery functio