Elegant design is simple, clear spoken design. Unfortunately, sometimes it requires putting 6lbs. of &*#@ into a 5 lb. container.
I have a strong respect for the printed word, and as such, I pay attention to readability while conveying the desired message.
I love designing for print whether it be a postcard, a poster, brochure or mailer, or even an entire magazine sized trade show program. Tactile feel to a piece is important. After that the web conversion is easy.
When a design requires photos to convey the message - especially when the photos need to be manipulated or put into a composition - I'm really in my game.
Working on household name jobs requires attention to detail. I worked for many big brands and learned that. Now I apply it to all I do. Every client is a big name as far as I'm concerned.
I started my career in magazines, then trade show exhibits to direct mail and the big ad agencies. Along the way I worked both design and production which has given me a bit of