I have extensive experience on paid social campaigns on Facebook and Instagram. I've worked in B2B lead generation, and worked on the agency side for Samsung global brands on brand awareness campaigns across their mobile, appliances and wearable divisions. I have then moved in-house being one of the first people working on the paid social team at eBay, helping defining global paid social strategy and executing in all the biggest markets (EU markets, US and Australia) brand campaigns and scaling efficient acquisition and retention of users. Finally, always on the performance marketing side, I worked on revenue-focused campaigns, which allowed me to develop a full-funnel approach to campaigns and become very knowledgeable about how the Facebook platforms work.