PPC is a highly effective marketing model that can help businesses find new customers quickly. Find out how our company can help your business find new customers today! PPC is a fairly new marketing model. Google and Bing’s systems allow advertisers to set specific budgets and only pay for the individual clicks their ads receive. In modern times, there’s many different ways to obtain website traffic. Running an organic SEO campaign is great way to boost long term traffic and sales, but often times it can require a lot of work to achieve quality results. Pay Per Click on the other hand is an excellent way to boost sales in the short term, since you’re able to essentially “buy” traffic for your website. Hiring a company to run a campaign for your business is one of the best ways to achieve a quality ROI. Starting a campaign usually begins with researching keyword traffic volumes. This helps outline the keywords that are the best to use in the campaign. Once you've chosen a few keywords, the next step is to write content for the ads. Bidding on a particular set of keywords is usually the last step in the process. After the bids have been set, it’s up to Google’s algorithm to determine when the advertisers ads will be displayed. Google’s algorithm assesses many factors such as keyword relevancy and bid price when determining ad rankings. The great thing about pay per click campaigns is that ad impressions are free. The only thing advertisers pay for is if users click on the ad itself. Google AdWords is the most popular Pay Per Click platform today. This should come as no surprise considering Google is also the biggest search engine on the planet; therefore, the majority of marketers prefer to advertise on it. Google’s search engines are designed to bring up relevant ads based on specific keywords users type in. Advertisers usually try to optimize their ads with keywords in order to rank their ads in the top three search results, since the top three search results usually yield the highest click through rates. Google’s search algorithm also assesses many other factors including things like the relevancy and quality of the keywords in the ad, the price set for the bids and so on. Google is the best option for search engine marketing because their system usually delivers more traffic and impressions than other platforms do. Contact us today to learn how PPC can help your business find new customers and boost brand awareness.