I am Ajay and I have an experience of 1 year in PPC Advertising on different search engines such as Google Ad words, MSN Ad center, AOL, Face book Ads etc. I am Google Adwords Certified Professional. PPC Methodology The five most important requisites of a successful PPC Campaign, namely: - 1. Targeting quality traffic 2. Identifying relevant Keywords that have high search volume and less competition. 3. Improving campaign/s Click-Through-Rate (CTR). 4. Using optimum bid value to achieve maximum traffic within the budget. 5. Suggesting changes to improve website’s convertibility Keeping the advertising budget into consideration, our campaign strategies are building around using highly focused keywords and their possible variations. This encourages a good Click-Through-Rate [CTR] at a lesser Cost-Per-Click [CPC] value, since the traffic generated is more focused & search-term- relevant.