Coco Channel, Oprah, Donald Trump: What these people have in common is that they are brands. Brand identity has evolved as a marketing practice to differentiate goods and services from one another in an overwhelmingly cluttered marketplace. In recent years, neuroscience has begun to map the neuro-physiology of emotional behavior leading to the field of neuro-marketing, an evolving field applied to the field of marketing and marketing research that contributes to better understanding of brands. We used to say it was important to make a good first impression. Our global culture has moved beyond simply requiring the business professional to make a good impression: It now requires we must create ourselves as a brand. This service will help you evaluate how you personally represent yourself in the business world and present recommendations to personify your personal brand.