DO - Understand your target audience

VERIFY - How your audience consumes

CREATE - The proper end product with appropriate elements that satisfy the Do & the Verify

I didn't spend the majority of my childhood watching TV without learning a thing or two...

My wheelhouse is making things sell. The written word and other types of media can be effective in a few ways, straight forward and right between the eyes, out of the box creativity as well as via humor. The difference is the angle & attitude you pursue as the creator. Many people have the talent to create something "trendy or cool" however some lack the skillset to focus that creativity into something that will make the product/person sell. It becomes a build it then hope they may come mentality vs. here is how we focus and pull them to us. Creativity for creativity sake usually makes the creator feel good about what they have done but it does not necessarily help the client's bottom line.

To really make something sell you need to know two things.
1. Who is your audience/demo?
2. How do they consume?

Those two bullets above apply to every scenario. Whether you are writing a resume, editing copy, telling a story, building a website or dazzling people with photos/media...it all comes down to those two bullets above. I have 30 years experience in this area selling technology, products and people through writing copy, creative story telling, website/blog content, photography as well as directing teams of individuals to complete a final result. I have accomplished these things while working for Fortune 500 companies down to mom & pop shops. Big or small, they all have the same basic needs.

Now I am re-starting my own venture to do something I love and hopefully help some people along the way...oh and getting paid doesn't hurt either.