Winner of 2014 ClearMark Award of Distinction for reducing 16-page consumer disclosure brochure to 6th grade reading level for easier reading and redesigning for more inviting look and feel.
"This lengthy brochure does a superb job of explaining a massive amount of information on legal rights and requirements from numerous sources for consumers at any income and education level. It presents this information in a manner that clearly indicates to the reader how important the reader's choices are in dealing with medical problems. It's obvious throughout that great care was taken to ensure that readers understand a mass of critical information about their rights and responsibilities. It appears to anticipate the readers every question."
"The brochure contains numerous examples on every page of effective use of plain language. It uses tables and an easily navigated layout to help the readers find what they need to know. It's an excellent example of using pronouns to speak directly to the reader. The writers were especially adept at clearly explaining critical terminology, such as "medically necessary." The numerous headings in the brochure are very informative, giving the reader the gist of the paragraph that follows. They leave no doubt about what's important: "Remember these points about referrals." They try to avoid assumptions that will result in a significant cost to the insured: "You may have to try one drug before you can try another.""
"Although the piece was not tested formally with users, it had to go through the gauntlet of reviewers from various departments -- a noble undertaking that it survived reasonably well. Juggling reviewers' expectations and regulatory language while still maintaining a goal of communicating clearly is a challenge. You've succeeded."
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