PPC (Pay-Per-Click) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked, driving targeted traffic to websites, landing pages, or online campaigns. It is commonly used on platforms like Google Ads, Bing Ads, and social media channels such as Facebook, Instagram, and LinkedIn.
Effective PPC advertising involves keyword research, ad copywriting, bid management, and audience targeting to maximize ROI. Campaigns are monitored and optimized continuously to improve click-through rates, conversions, and overall performance.
Professional PPC advertising helps businesses increase online visibility, attract qualified leads, boost sales, and achieve measurable marketing results in a cost-effective and strategic manner.