I am a Google AdWord and Bing certified expert with 2 years of experience in SEO and PPC. My skills involve: Management of Google Adwords and Bing accounts. Monitoring and managing bids as well as campaign performance. Account optimization. Analysis and reporting on cost per conversions and cost per clicks. Keep up to date with industry developments and current/upcoming trends in the digital SEM sector. Create and manage manual rules, including bid management. Adding relevant sitelinks / coupons to appropriate campaigns. Creating DSA campaigns and Remarketing campaigns. Prospecting websites with strong Trust Flow for back links to optimize our organic search results clients. Creation and distribution of EDM through remarketing advertising, PPC campaigns, Social media and offline advertising. Creating Social Media campaigns and ongoing Management. Copywriting display advertising material. Editing and proofreading landing page content.