• Develop, execute, and analyze Ad campaigns with hundreds to thousands of entries • Analyzed current customer trends on networks stores, landing pages, and search engine results • Coincided Ad campaigns with company promotion calendar • Monitored spend on a daily basis to hit budget and goals • Work with category leaders to share information and build new campaigns • Split-testing and optimized CTR and ROAS • Monitored campaign performance based on client goals, benchmarks, and industry standards • Marketplace PPC ads