• Led pricing strategy for the organisation for new launches • Partner with Sales and Marketing teams for developing business case on alternate product pricing and discounts/ support/ schemes / commercial terms for new launches and expansion strategy across all channels • Ensuring profitable product launches with pre-validation of financial deliveries and be an active part of CFT to drive ‘on-time’ launch of products. • Devised product development costs and monitoring o regular basis. • Performing post activity review after completion of marketing campaigns and other capital investments. • Working out business cases for new opportunities / geographies (including international). • According financial approval on schemes, discounts, incentives for existing products • Validating price breakup (including benchmarking, internal laddering), schemes, margin structures, and Opex related ROIs