• Market analysis of different segments, brands and skus (price, shares) to identify the opportunities gaps. • Communication: writing of graphics and radial notes in the main newspaper. • Regional presentations to directors and CEOs (Samsung and LG Korea, Sony, Coca Cola, J&J, Danone and others) as well as local clientes. • Competitive Impact: Analysis of the competition and promotional activities . • Leadership and development of e -learning platform for Latin America. • Translations of air conditioning manuals and made them in spanish.