I enable Web3 businesses to strengthen their global presence and acquire new customers through robust GTM strategy, powerful positioning and messaging, and carefully crafted thought leadership campaigns.
I have worked as the first marketer for three early-stage startups and my work has been featured in Forbes, BBC, MSN, and Tech Radar, among others.
I was among the finalists for Positioning & Messaging Maestro of the Year 2022 by the Product Marketing Alliance.
Notable accomplishments:
Designed early-stage marketing and GTM strategy for ShieldSquare (now Radware Bot Manager), Merkle Science, and Cardstack Foundation as the first product marketer for all three companies, including positioning and messaging, product launches, and thought leadership.
Achieved 2X revenue target growth through product marketing-initiated campaigns for Radware Bot Manager in FY 2019-20.
Designed Merkle Science RegWatch initiatives that helped Merkle Science build a thought leadership presence globally while generating leads (more than 1200+ MQLs), contributing to over 3X growth.
Created ‘The Big Bad Bot Problem’ research reports as part of the thought leadership initiative. The report was referred to as the benchmark report in the industry and research from the report was featured by all major media platforms including Forbes and BBC.
Created Web3 Watch podcast to position Cardstack as a thought leader in the Web3 Space. Web3 Watch is one of the most shared podcasts globally in its category according to Spotify Wrapped 2022.
Played a key role in nomination filings and presentation preparation for analyst briefings to Gartner and Forrester Research. Radware Bot Manager was ranked a leader in the bot management category by Forrester Research and named a Cool Vendor by Gartner.