I can create, lead and manage 360* integrated campaigns from strategy to full execution and placement in ATL, digital, and BTL.

I can also work with globally developed strategies and platforms, adapting them to the local market and delivering globally relevant work.

My previous experience:

2021-2022:

Former— Head of Brand Management @TINKOFF 

CO-FOUNDER @RAVENSTVO - the collaborations of freelance strategists and creatives

@HYPER ISLAND — Brand Strategy and Storytelling

THE WORK

+Brand strategy and positioning for TINKOFF

+Brand positioning and visual identity for INSENSE

+Creative development for YANDEX.KINOPOISK

2020: Freelancer

THE WORK

+Merch concept and alternative poster development for SPUTNIK movie 

+Visual identity and communication platform for X5 RETAIL GROUP

+Visual style and identity for talent agency BLACKLIST MGMT (HYPE PRODUCTION)

+Curating fashion/art-project FUTUREISNOWN, collaboration with MTS and PHYGITALISM

2018-2019: Brand and Communication Advisor @SEASONS PROJECT

THE WORK

+Creating the "Seasons summer lawn" project - an offline space in the heart of Moscow, with masterclasses, lectures, concerts, linked with an online special project website dedicated to summer activities.

+Fundraising and creative supervision for 4 Annual Seasons Festivals

+Strategic and creative integration of CHANEL "№5 Anniversary" campaign into the spring festival concept (2019)

+Creative and strategic development and production supervision of Pampers Pure (P&G) launch + integration into the Autumn festival (2019)

2013 - 2018: Account Director @BBDO MOSCOW

BRAND: MTS 

+Re-positioning and brand strategies development, re-branding (x2), B2B+B2C campaigns creative development and execution, integrated account leadership, digital+btl+media supervision.

BRAND: MIDEA

+New brand launch, communication platform adaptation and creative development for the local market in collaboration with BBDO HK.

BRAND: VISA

+Overall leadership on the account + media, digital, BTL partners supervision

+VISA FIFA WC Sponsorship activation campaign in collaboration w/ AMV BBDO + BBDO NY + Impact BBDO for local and global market

+Affluent segment creative framework development for CEMEA region

2011- 2013 - Account Manager @JWT MOSCOW

BRAND: NOKIA 

+ATL & RETAIL CAMPAIGNS