• Formulated and monitored the annual budget and balance scorecard • Developed and prepared dashboards on monthly financial performance of asset products • Plan and roll out of marketing campaigns for Credit Card in the market to improve business penetration and generate revenue • Launched 0% Installment Plan & World Miles available on Credit Cards through an online platform • Revamp the Credit Card customer value proposition – e.g. reward program, cashback • Developed sales campaigns to drive the sales team to deliver the budgeted sales and productivity • Coordinated execution of email broadcast campaigns, media advertisements, customer communication and customer events • Responsible for product innovation, conception and enhancement of product suite