There is good writing and there is EFFECTIVE writing. Sometimes catchy, witty and emotional messaging is not what your product or brand requires. It is very easy to fall into the ' good writing ' trap, and in order to avoid this 'sound good - feel good' paradox, I employ psychological and behavioural economic principles to understand what messaging is best for your consumers. I employ these principles for Website landing pages, social media posts, video scripts, sales pages, packaging information, product descriptions, brochure development, poster development, online advertisements and a variety of other forms of product/ brand communication. Finally, I believe in high quality and effective work. So I may inquire about every aspect of your business just to get a feel of things and ask you silly questions from time to time, but I promise this will never annoy you! Its all simply to be as accurate in estimating my approach to your product or brand's needs in order to deliver work that will exceed your expectations 100% of the time!