Advertising and Marketing are one of the most important communication tools in society today. We bring our messages to the consumer in unique ways to capture their attention and entertain at the same time. The more different the ad, the more response we receive from our message. Most companies resist from going out on the limb to create unique marketing designs for fear that their image will be interpreted as whimsical or non professional. In reality, it is the ad that puts a smile on the customer's face, which is remembered. For instance, we all look forward to the Super Bowl commercials, the more outrageous, the better; they are talked about for days and long remembered for years to come. The bottom line is simply this, If it's stupid, and it works, it isn't so stupid! Personally, I prefer to stop them in their tracks, appeal to their sense of humor but send a direct message that brands the brain. Qualities t