These days the attention of most readers is fleeting at best. To keep an audience engaged, your messages must be relevant, concise and entertaining. In other words, readers want to get to the point quickly, but they also want to enjoy the process of getting there.
This is the approach I've taken for the past 20 years as a writer and communication consultant, whether the client was a Fortune 500 firm engaged in a highly competitive industry or a local nonprofit organization seeking to move its volunteers to action.
Versatility is the key to my success. My portfolio includes:
* Press releases
* Marketing materials
* E-mail messages
* Grant proposals
* Website content
I'm comfortable writing about employee benefits, financial services, organizational change and nonprofit causes, but a quick study when the topic is new to me. Where appropriate, I skillfully integrate humor, stories, callout boxes and other devises to get and keep the reader's attention.
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