Sales & Marketing
Research & Surveys
Analyst Skills -- Attitudinal Studies, Benchmarking, Secondary Research, Data Entry, Segmentation, Cross tabulations, Calculate base counts and frequencies, Sample balancing and weighting, Statistical significance testing, confidence intervals, T and Z tests, ANOVA, Chi-SquareMore than sixteen (16) years of market research experience in consumer packaged goods, automotive, insurance, quick service restaurants, beverage, electronics/technology, gaming, travel & tourism, financial and healthcare industries. Effective writing skills – proficient at developing both qualitative and quantitative research instruments, writing comprehensive reports, designing creative multi-media presentations, and detailed research proposals. Proficient in data analysis and statistical techniques with a proven knowledge of the functions and applications of statistical software – SPSS, SAS, MRI, Simmons, MTab, Polk, IMS, etc.