You are selling an idea. You offer a superior product, service or opportunity, but unless your targets are on board with the idea that seizing it will make a positive, significant difference in their lives, it will remain your industry's best-kept secret.And words are the currency of ideas. Pictures can do part of the job, but ultimately words are how you will communicate the features and benefits of what you are offering. If you trust this to someone who is not an excellent writer, no one will believe it is an excellent idea. That's where I come in.My inventive, memorable and technically flawless writing will ensure your idea captivates your target audience or market and calls them to action, instead of being drowned in the riptide of information and noise washing over us daily. I received a degree in English with a concentration in writing from the University of Pennsylvania. After college I worked in journalism and publishing, where I learned lifelong habits of accuracy and respect