Sales & Marketing
Retargeting, originally billed as the best way to win back shopping cart abandoners, has
become an important tool to promote content and brand affinity, build awareness among
potentials, and to increase customer lifetime value with loyalty campaigns. This has allowed marketers to shift from traditional trial and error programs to realtime programmatic ad campaigns.
With retargeting, you put valuable customer intent data into action and drive clearly measurable ROI by directly targeting only the most promising individual consumers.
Unlike search PPC, with retargeting, marketers can see how real customers interact with their site. Identifying these customers’ intent allows us to use programmatic ad buying to respond to it in real time across their entire clickstream history and on their favorite social networks, resulting in conversion rates several times the PPC standard.