Certified Revenue Management Executive HSMAI, designation September 2011: Designates individuals as professionals in the field of revenue management confirming they are clearly conversant with its intricacies and importance; Competent to develop an infrastructure to support revenue management within the framework of an organization; Able to maximize revenue opportunities and optimize profits by managing revenue; Capable of making informed decisions to accept or reject pieces of business to meet overall organizational goals; and are proficient at the art and science of revenue management. 10 years revenue management experience. Critical Analysis. Market Analysis.