* Strong Knowledge of SFDC standard Data structures and familiarity with designing Custom Objects and Force.com platform and Force.com Sites. * Experience in understanding business requirement to design the required entities like custom objects, creating the relationships and junction objects. * Experience in creating various Reports (summary reports, matric reports, pie charts, dashboards and graphics) and Report Folders. * Experience in using declarative features like validation rules, workflows, approval process, dynamic approval process, sharing rules automation for satisfying complex business process automations. * Experience in implementing security and sharing rules at object, field, and record level for different users at different levels of organization, also created various profiles and configured the permission based on the organizational hierarchy.