I have a great expertise in Salesforce Marketing Cloud and have almost touched every other scenario in it. I have worked for big Clients like GAP, Kohl's, Rue La La, Live Nation & Many more. Also, have implemented SFMC for biggies like Funimation, Billabong, Fiat & Chrysler Automobiles, Eventsnow, Brora & at present implementing it for Prudential. Roles & Responsibilites :- Release management methodology, production support, fit/gap analysis of product capabilities, adoption approach, and best practices related to use of the Salesforce.com platform and guidance around adoption of Salesforce functionality. Integrate multiple Saleforce supported platform with Sales Cloud & Marketing Cloud as per requirement. Responsible for designing, coding, developing, integrating and implementing enhancement to both Sales and Marketing Cloud. Responsible for new development along with providing oversight of support for existing developed functionalities by support developers. Implementing and supporting custom development and configuration for Salesforce Marketing Cloud. Campaign execution using SFMC, Working knowledge of Solution designing using REST API, Audience Builder, Contact Builder, Journey Builder and MobilePush in Salesforce Marketing Cloud. SFMC Campaign optimisation with Salesforce Sales Cloud. Integrate Heroku with SFMC. Integrate Service Cloud with SFMC. To Set up a complete SFMC account i.e. created users and defined roles, sender profile, delivery profile, FTP set up, etc. Design Data structure and created DE and Data Relationship. Configure Transactional Email through Triggered Send for both Email & SMS. To Set up different journey like Abandoned Cart Journey, Survey, Welcome and many other customised journey. Create high level custom Ampscript templates. To Set up Mobile Connect & Push Connect through SFMC API. Create various automation for regular DE update, Extract activities, Reports, etc. To Set up FTP account and folder. Configure Predictive Intelligence templates, designs and execute them into high level journeys.