Pay per click or PPC is a form of online marketing where you bid on hundreds (or thousands) of specific key phrases that your potential customers would type in to find you. Pay per click marketing can be used to get top positions in the search engines, even when you cannot get positions in the natural results. Reasons to use pay per click •Get search engine rankings even when organic listings are poor •To maximize leads or sales (especially for new websites) •Sales promotion for clearing excess stock •Time sensitive campaigns, such as Valentine’s day or reacting to big news items •New product launches, test new products or messages Complementing off line campaigns