Overall Marketing/Sales Experience-20 years marketing and business development-10 years management-12 years fund raising-5 years teacher Comprehensive Social Media Presence Development-Analyze current promotional materials, website, management interviews-Develop and Integrate Core Messaging into All Communications-All messaging must be cohesive and lead to company goalsOne-Time Social Media Implementation-Update Twitter, Facebook, Google+, and LinkedIn profiles-List company in directories and social bookmarking services-Join all relevant groups across social media platforms-Daily Social Media Implementation and Link Building-LinkedIn: Comment on discussions and announcements in relevant groups-Twitter: Twice daily posting current company activities-Blogs: Research and comment on relevant blog postings-Google+: Comment on appropriate posts-Facebook (business-to-consumer): Post relevant updates, likes, and comments-Weekly Social Media Implementation-LinkedIn Discussions: Create new disc