Search Engine Marketing (SEM) or Paid Search is exploding. (This is different from SEO, which is optimization and delivered by programming your website). I am uniquely positioned to assist clients needing help with their search engine marketing strategies and execution. Jackie's background in Category Management and Market Research with her marketing expertise have enabled her to excel in search engine marketing. We understand the analytics and insight needed to establish a result-driven campaign while ensuring the SEM strategy is aligned with the organization's overall goals (an important aspect many other Paid Search marketers overlook). We are managing SEM campaigns for clients who don't have the time or experience to do it themselves.