Search Engine Optimization (SEO) is not something you can fluff around with any more. Google has become much smarter in providing the best results for its customers. And if you're not there on the first page of Google you're losing all your traffic to your competitors. My job is like a taxi service to take your website to page one and drop it off at the right place. This in turn will generate more customers for your business by the increase in traffic being driven to your website and Social Media.