Google as a search engine has evolved over the years and it is now poised to be a highly intuitive Knowledge Engine and not merely a Search Engine. With this transformation of the search giant it becomes essential on part of Digital Marketing experts to evolve their strategies and marry the contemporary approach with the conventional approach. Although only a few key components from the legacy approach find practical application in the modern SEO.
Contemporary strategy to promote a web property is more dependent on quality rather than quantity – which was the case earlier. Few hundred links and your website was on top – Now the trend is changing and Google prefers quality over quantity
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